I think, I feel, I believe… A pronoun and a verb that can only mean one thing: the person speaking is about to give you their opinion. I wish I had better news for all of us, but a belief is just something we wish to be true. We hope that it is true. But, the truth is that it is based on our experiences and our opinions that are filled with brain biases and inaccuracies. Unfortunately, the football world is full of opinions, but scarce on facts. When someone issues a statement that is based on their judgment, their point of view, or their opinion, that is called being subjective. When someone says something that is based on facts; that is called being objective.
“In my opinion…”
“From my perspective…”
“It has been my experience that…”
Subjective. Subjective. Subjective. Subjectivity means that someone is just giving you their outlook, or their expression of opinion. But, these statements are incredibly biased, based on assumptions, beliefs, and are completely non-verified. In football, people develop concepts based on subjectivity, assumptions, experiences, and opinions. Coaches that develop concepts, or ideas, based on subjectivity are creating nothing more than the flavor of the month.